We have seen untold changes due to the covid-19 pandemic. Some business sectors have collapsed, others have re-positioned and some have done extremely well.

But, what are the common factors amongst each of these groups in the pandemic?

Clearly sectors such as hospitality and entertainment have had to endure the most serious pain. Sport has had some tough times as well, although the insatiable demand for sport on TV has protected, for example, soccer, due the millions in TV money.

Hospitality Stress

But, pubs, restaurants and theatres and cinemas are in deep, deep trouble, Cineworld recently shut it’s doors in the U.K even prior to the current Lockdown 2 being implemented. We haven’t seen a live concert for 9 months apart from the odd socially distanced hugely contrived event here and there.

Bands are doing online concerts but the pain is clear. Major concert tours are still held in stasis and fans are eagerly awaiting new album releases. The same is true in the film industry where there is a whole plethora of new releases being held back for when cinemas re-open. There’s the new James Bond film, Avatar 2 plus many more blockbuster releases waiting in the pipeline.

Film makers, cinema chains and all the thousands of services that support these massive industries are sitting idle.

Government Support

It does beg the question, how long can the government provide support? U.K national debt crashed over the two trillion level just this month (November 2020). With all this non fiduciary issue (free money n9t backed by gold, so essentially worthless) floating about, we are surely looking at a period of intense inflation somewhere not too far down the line.

Conspiracy Theory

Maybe that is what the West wants? Such inflation would surely devalue the massive real value of the crushing debt the Western economies are carrying at the moment.

Re Positioning Business

But, it is the many businesses that have re-positioned that have continued to at least keep their heads above water in the crisis.

There have been many stories of engineering companies repositioning to make PPE equipment which is surely one of the most in demand products in the world at the moment. The same was true for respirators with companies like Tesla piling in and helping (whilst making money of course).

We are also seeing people with connections using them to broker deals and earn huge commissions. But the stories I like are the human stories.

Human Stories

Restaurants repurposing to become takeaways whilst supporting the local community with “meals on wheels” type services for the less fortunate. They say true human nature surfaces during a crisis, and it’s interesting to see the contrast in this.

The people who are doing genuine good versus those profiteering.

I guess it’s human nature and that “sort of thing: will always go on. Indeed, I’ve seen an increase in my SEO business as people realise they need to make better use of the online platform.

They realise they can compete with the big boys and SEO Agencies if they get their own website in order., And, of course, a visitor who searches for what they want and finds you is more likely to engage and buy.

It’s like ecommerce fast discovery to maximise online sales!

Come what may, you have to evolve to win in the new reality. Good luck!

Next Article Customer Car Sales


There are some things you wouldn’t think of selling online – cars would be one of them!

But the rise of online car sales portals like Cazoo, CarWow and What Car. It seems there’s an advert on T.V for a new online car sales portal almost every day at the  moment. Plus Auto Trader is now a big presence online having started as a paper magazine.

Isn’t Buying A Car “Touchy Feely”?

But, surely, buying a car is a very touchy, feely thing?

You want to smell the car, feel the paint, give it a test drive and press the pedal to the metal to see what it feels like. Is it a smooth drive? Are there any scratches, bumps or bruises? What’s the acceleration like? Do you like the way the controls work, the layout of the dash board.

Yes, it’s definitely a touchy feely thing buying a car!

Some people use smell, some touch, some the look, but it’s the senses that buy a car, no matter if you auditory, kinesthetic or visual.

Yet, online car sales portals abound!

Why Do Online Car Sales Work?

It’s an interesting question. I get the idea that you can sit on the sofa and scroll through a whole series of potential purchases and then settle on the one you want. And, certainly in these uncertain Covid times, it may be preferable than going to a potentially crowded car showroom.

Personal Service

But, what about the highly personal service offered by your friendly car showroom sales person. Now everyone knows that the second hand car salesman doesn’t exactly have the best rep in Town. But a good sales person will find out what you are looking for, what’s important for you in your car and then gently nudge you in the right direction (obviously of the deal that has the most profit).

O.K, I jest to a degree. But, I have always thought that car sales was such a personal matter.

I talked to Mark Duncan at aCar2Go and established used car dealership in Aylesbury, just outside of London in the United Kingdom.

I was really surprised at what he told me.

No Damage From Online?

Mark’s view was that he was not seeing any decline in sales because of the explosion of Online car sales websites.

I asked why this is?

“It’s  two fold I think”, he says thoughtfully. “Firstly, we offer a very personal service, we don’t try and pull the wool over people’s eyes, we’re totally open and honest – transparent. Our customers know this and most of our customers are repeat customers. They come back to buy a car for their wife, their son, daughter. They also refer their friends to us as they trust our judgement and advice”.

Loyal Client Base

“So we have a very loyal client base and because of that we are not exposed to the new online dealers. I think they are taking most of their business from the massive second hand dealing rooms like Car Giant. And, the reason for this is that their custom was, without wishing to be condescending about it, the end of the market that was most price sensitive. Places like that offered price and nothing else, they were cattle markets and their custom is flocking to Cazoo and the likes”

“Our customer base has remained firm and there is nothing as strong as a recommendation. I know if I get one from a trusted friend, that is where I will go.

Previous Article


As lockdowns continue to bite across the globe online sales have become absolutely vital to many businesses. With a vaccine finally on the horizon, we can only hope for the entertainment and hospitality business sectors.

But for all other businesses implementing an online sales strategy must be key.

One of the key aspects of online sales is not only getting your eCommerce processes right, that goes without saying, but also making sure your customer has a smooth journey through the buying process.

Therefore getting your User Experience (UX) and User Interface (UI) right are key components to any successful eCommerce operation.

Get UX/UI Wrong

Get your UI wrong and users will leave in droves. If you give even the slightest semblance of a poor user experience and not only will you lose customers…they will tell others about their experiences on your website.

The experts will tell you that if someone has a bad experience they will tell ten people about it. If they have a good experience they will tell one person. We love to impart bad news to each other! It’s part of the human condition. Unfortunately you have no option but to work with that!!

So What Is UX Design?

Basically it’s the way you design your website’s user interface to ensure easy passage through the online buying process.

There are very specific aspects to a good user experience design.

Take  a look at Amazon as an example of good design.

Why is Amazon a good user experience design? It’s actually a very good question. Purists might suggest it’s a poor design, and maybe for an aesthetic point of view it is. But, if you look at it purely in terms of effectiveness it has to be the best. You only have to look at the value of sales that Amazon have generated to make Jeff Bezos one of the richest men in the world to know that they have got it absolutely right!

Wikipedia says this about UX Design

“User experience design is the process of supporting user behavior through usability, usefulness, and desirability provided in the interaction with a product”.

Finding The Right Resource

Given that this is such a hot topic at the moment, many organisations are struggling to hire the right UX people to ensure their eCom stores are great for the user which in turn maiximises sales.

Here we see a recruiter talking about the wider eCommerce market.

One way of doing this is hiring Contract staff as opposed to hiring permanent members of your team.

Benefits Of Contractors

Contractors, regardless of market, generally bring a wealth of experience with them. They are more than likely to have designed a user interface similar to the one you want and have worked in a wide variety of environments. This brings a wealth of experience. They may even be able to add some strategic UX direction and control as well as technical ability.

Intelligent People in the UK are expert in UX/UI Design contracts. They have worked the market since early 2000 and one of the few UK agencies who have been in Digital marketing from the very start.

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