As lockdowns continue to bite across the globe online sales have become absolutely vital to many businesses. With a vaccine finally on the horizon, we can only hope for the entertainment and hospitality business sectors.

But for all other businesses implementing an online sales strategy must be key.

One of the key aspects of online sales is not only getting your eCommerce processes right, that goes without saying, but also making sure your customer has a smooth journey through the buying process.

Therefore getting your User Experience (UX) and User Interface (UI) right are key components to any successful eCommerce operation.

Get UX/UI Wrong

Get your UI wrong and users will leave in droves. If you give even the slightest semblance of a poor user experience and not only will you lose customers…they will tell others about their experiences on your website.

The experts will tell you that if someone has a bad experience they will tell ten people about it. If they have a good experience they will tell one person. We love to impart bad news to each other! It’s part of the human condition. Unfortunately you have no option but to work with that!!

So What Is UX Design?

Basically it’s the way you design your website’s user interface to ensure easy passage through the online buying process.

There are very specific aspects to a good user experience design.

Take  a look at Amazon as an example of good design.

Why is Amazon a good user experience design? It’s actually a very good question. Purists might suggest it’s a poor design, and maybe for an aesthetic point of view it is. But, if you look at it purely in terms of effectiveness it has to be the best. You only have to look at the value of sales that Amazon have generated to make Jeff Bezos one of the richest men in the world to know that they have got it absolutely right!

Wikipedia says this about UX Design

“User experience design is the process of supporting user behavior through usability, usefulness, and desirability provided in the interaction with a product”.

Finding The Right Resource

Given that this is such a hot topic at the moment, many organisations are struggling to hire the right UX people to ensure their eCom stores are great for the user which in turn maiximises sales.

Here we see a recruiter talking about the wider eCommerce market.

One way of doing this is hiring Contract staff as opposed to hiring permanent members of your team.

Benefits Of Contractors

Contractors, regardless of market, generally bring a wealth of experience with them. They are more than likely to have designed a user interface similar to the one you want and have worked in a wide variety of environments. This brings a wealth of experience. They may even be able to add some strategic UX direction and control as well as technical ability.

Intelligent People in the UK are expert in UX/UI Design contracts. They have worked the market since early 2000 and one of the few UK agencies who have been in Digital marketing from the very start.

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